What does a customer problem statement typically not provide?

A customer problem statement is fundamentally focused on articulating the specific challenges faced by customers without delving into potential solutions. This statement serves to capture the essence of a problem based on customer experiences and insights, making it a crucial starting point for any design or innovation process.

The primary goal of a customer problem statement is to frame the issue effectively so that designers and stakeholders can understand the context and the implications of the problem. While it may include background information to contextualize the issue, insights into customer behavior to highlight why the problem is significant, and data for analysis to offer evidence of the issue's impact, it deliberately avoids proposing solutions at this stage. This focus helps maintain clarity regarding the problem itself and encourages creative thinking without biasing the ideation process towards specific answers too early in the design.