What does the "follow me home" method involve?

The "follow me home" method involves observing customers in their natural environment, which allows researchers and designers to gain deep insights into user behavior, contextual needs, and the real-life application of products or services. By following customers into their homes or places where they use products, designers can understand the challenges and habits that may not be evident in a controlled setting such as a store or during an interview.

This method captures spontaneous interactions and can reveal pain points or areas for improvement that customers might not articulate during direct feedback. It emphasizes the importance of empathy and immersion in the user's experience, enabling designers to create solutions that genuinely resonate with their target audience. The richness of data gathered through this observational approach helps in identifying opportunities for innovation and enhancing user satisfaction.