What does the mash-up brainstorming method involve?

The mash-up brainstorming method involves pairing different elements to form new concepts. This technique encourages creative thinking by combining diverse ideas or elements from varying sources, disciplines, or contexts. By doing so, participants can generate innovative solutions that would not emerge if they focused on traditional methods of brainstorming. This method leverages the synergy between seemingly unrelated concepts to create unique and more impactful ideas, fostering a richer and more diverse outcome in the creative process.

In contrast, other approaches mentioned, such as focusing on a single element, creating redundant ideas, or eliminating bad ideas too quickly, limit creativity and the exploration of possibilities, which is contrary to the mash-up method's objective of combining various concepts to spark innovation.