What is a clickstream review?

A clickstream review refers to a detailed log that captures how a customer navigates through a website. It tracks the sequence of pages that a visitor interacts with during their session, noting the order in which pages are viewed and the duration spent on each page. This information is crucial for understanding user behavior, identifying popular pathways, and recognizing points where users may drop off or face challenges, allowing businesses to optimize their websites and enhance the user experience.

This method provides insights into customer interest and engagement, which can guide decisions on website design, content positioning, and overall digital strategy. By analyzing this navigation data, companies can better align their offerings with user needs and preferences, ultimately improving conversion rates and satisfaction.