What is a "design challenge" in the context of D4D?

A "design challenge" within the Design for Delight (D4D) framework refers to a specific problem or opportunity that designers and teams aim to address through innovative solutions. This concept is central to the D4D methodology, as it sets the stage for creative problem-solving. By defining a clear and focused challenge, teams are better positioned to brainstorm and develop designs that meet the needs of users, ultimately leading to delightful experiences.

In essence, a design challenge serves as the foundation for the entire design process, guiding ideation, prototyping, and testing phases. It encourages teams to think critically about the issues at hand and to develop targeted solutions that enhance user satisfaction and engagement. This clarity in defining the challenge is essential for fostering creativity and ensuring that the final designs are both relevant and effective in addressing the users' needs.