What is depicted in Box 1 of a storyboard?

In storyboarding, Box 1 is typically used to introduce the primary character or persona who is facing a specific problem, illustrating the customer's experience. By focusing on the customer experiencing the problem, this initial box sets the stage for the narrative of the story. It emphasizes empathy for the user's situation, highlighting their challenges and pain points, which are crucial for understanding the context and relevance of the proposed solution.

This customer-centric approach is foundational in design thinking and product development, as it ensures that the solutions proposed later in the storyboard are directly informed by actual user needs. The focus on the customer in the first box builds engagement and context for the audience, making it clear why the idea or concept shown later will be valuable or necessary.