What is the main focus during interviews when conducting observations?

The main focus during interviews when conducting observations is to encourage open-ended responses. This approach allows participants to express their thoughts, feelings, and experiences in their own words, which can lead to richer and more insightful data. Open-ended questions help to uncover underlying motivations, needs, and behaviors, providing a deeper understanding of the user experience.

When interviews include open-ended questions, respondents feel more empowered to share their stories and perspectives without the constraints of predetermined options. This method fosters a more conversational atmosphere, which can help to build rapport and lead to a more authentic and informative exchange. This is particularly valuable in design research, where understanding the nuances of user feedback can significantly inform and influence the design process.