What is the primary purpose of brainstorming?

The primary purpose of brainstorming is to generate a lot of solution ideas. This creative process encourages participants to think freely and contribute a wide range of thoughts without the immediate pressure of judgment or evaluation. The essence of brainstorming is to foster an environment where diverse ideas can flow, which can lead to innovative solutions that may not emerge through more structured problem-solving methods. By prioritizing quantity over quality during this phase, teams can explore various angles and perspectives, laying the groundwork for more refined ideas and approaches in subsequent stages of a project. This approach is fundamental in design thinking and innovation methodologies, as it leverages collective creativity to tackle problems more effectively.