What is the purpose of the design thinking principle "Go Broad to Go Narrow"?

The principle of "Go Broad to Go Narrow" emphasizes the importance of generating a wide array of ideas or solutions during the initial stages of the design thinking process. This approach encourages creativity and innovation by allowing teams to explore numerous possibilities before narrowing down to the most viable options.

By starting with a broad scope, designers can tap into diverse perspectives, which can lead to unexpected and more effective solutions. Once this expansive list of ideas is compiled, teams then evaluate and filter through those concepts based on criteria such as feasibility, impact, and alignment with user needs, ultimately zeroing in on the ideas that hold the most promise.

In this way, the principle not only fosters creativity but also ensures that the final solutions are well-informed and relevant to the target audience, enhancing the overall design process and its outcomes.