What should a customer problem statement avoid?

A customer problem statement should prioritize clarity and precision to ensure that the issue at hand is communicated effectively. Fancy verbiage can obscure the message, making it difficult for stakeholders to grasp the core problem. By avoiding overly complex language, the statement remains straightforward and focused, which is critical in driving toward a solution.

When the language is simple and factual, it allows everyone involved—team members, stakeholders, and potentially even customers—to understand the problem without confusion or misinterpretation. Clear communication is essential in any design process, especially in identifying user needs and addressing them effectively.