What should be prioritized as the next step in the development process?

Prioritizing customer problems and customer benefits is crucial as it forms the foundation of a user-centered design approach. When the development process is anchored in addressing the genuine needs and pain points of customers, the resulting product is more likely to resonate with the target audience. This focus ensures that the product not only solves a relevant issue but also provides tangible benefits, fostering greater customer satisfaction and engagement.

By concentrating on understanding what customers truly need and how the product will enhance their experiences, teams can make informed decisions that guide feature development, design, and marketing strategies. Ultimately, this alignment with customer expectations leads to improved product adoption and loyalty, as customers feel heard and understood, directly influencing the product's success in the marketplace.