What should teams consider when narrowing down ideas?

When narrowing down ideas, teams should focus on which concepts will bring the biggest improvement to customer benefit because the primary goal of any design-driven approach is to enhance user experience and satisfaction. By identifying ideas that maximize customer value, teams can align their projects with the needs and desires of their target audience, ensuring that the end result not only meets market demands but also delights customers.

Prioritizing customer benefit allows teams to channel their efforts towards solutions that are impactful and relevant. This approach encourages teams to think about the user in a more profound way, leading to innovative solutions that address real challenges faced by customers. Ultimately, the success of a product or service hinges on its ability to resonate with customers and provide meaningful benefits, making this criterion vital in the decision-making process.