Which of the following does NOT pertain to customer pain points?

A journey map is a tool that visualizes the steps a customer takes while interacting with a product or service. Its primary function is to highlight customer experiences and identify opportunities for enhancement. While a journey map can illustrate customer pain points by showing where frustrations or problems occur, it itself is not a pain point. Instead, it provides a broader view of the customer experience across various touchpoints rather than focusing solely on specific frustrations, problems, or emotional experiences that customers may encounter.

In contrast, customer pain points are often identified through frustrations, specific problems, and negative emotional experiences that the customer faces, which can be addressed to improve satisfaction. Therefore, while journey mapping is a valuable exercise in understanding the customer's overall experience, it does not classify as a pain point itself.