Which phase involves brainstorming session techniques like SCAMPER?

The ideation phase is where brainstorming techniques, such as SCAMPER, are prominently utilized. This phase is focused on generating a wide range of ideas and fostering creativity to explore potential solutions to problems. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange, serving as a structured approach to stimulating thinking and innovation. By engaging in this type of brainstorming, teams can effectively build on ideas, enhance them, and develop novel concepts that might not arise through more linear thinking processes.

This collaborative and exploratory nature of the ideation phase is essential for fostering an environment where creativity can flourish, ultimately leading to more innovative and user-centered solutions in product or service development.