Why is brainstorming considered the "Go Broad" phase of the Go Broad to Go Narrow principle?

Brainstorming is recognized as the "Go Broad" phase of the Go Broad to Go Narrow principle because it focuses on generating a wide range of ideas, embracing creativity without immediate judgment. During this phase, participants are encouraged to think freely and share their thoughts, leading to an abundance of ideas that can encompass different perspectives and solutions. This exploration of both good and bad ideas is essential, as it creates an environment where innovation can flourish, and unexpected insights may emerge.

By allowing for this expansive flow of ideas, the team can later narrow down to the most promising ones in subsequent phases. This approach not only fosters creativity but also helps in identifying unique solutions that might not have been considered if the process had been more restrictive from the start. The emphasis on quantity over quality in this stage is key to inspiring later refinement and innovation.